Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Comparatively, LinkedIn accounted for 0.63 . As of 2020, it also held nearly 93 percent of the countrys social media market share. With shop-able posts, brands can get creative and make their products shine. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Chart. 24.00 million. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? To learn more, visit www.moengage.com. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. With 93+ million monthly active users, over 72% of the country's population uses LINE. This button displays the currently selected search type. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. statistic alerts) please log in with your personal account. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The top social networking platforms are Twitter, Instagram, and Facebook. Interested in growing your business with us? Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Insider Intelligence Inc. All Rights Reserved. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Topics Social Media Users Social Media Usage Worldwide Executive Summary Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. A paid subscription is required for full access. User-generated content is a Powerful Key to Brand Building, 7. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Please create an employee account to be able to mark statistics as favorites. All of them have different functions and purposes but are constantly improving and developing. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Theres also one surprise social network coming out of Vietnam. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. . Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. In-depth analysis, benchmarks and shorter spotlights on digital trends. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Cambodia It also comes with a character limit, similar to Twitter. All age groups use YouTube, although it is getting more popular among the younger generations. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . This micro-blogging platform has over 560 million monthly active users. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. It is free to use, but users can purchase premium features and services. Client-only email newsletters with analysis and takeaways from the daily news. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. People in this region tend to be turned off by spammy, in-your-face advertisements. Posted 4:54:45 AM. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Please do not hesitate to contact me. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. But its numbers also have a better distribution across platforms. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. And the number of internet users is still growing, too. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. 5). South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Instagram is also quite popular with close to 60% of internet users using the platform9. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . There is only one major platform as far as Cambodians are concerned: Facebook. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Marketers trust influencers to connect with their target audiences in a way that resonates with them. You need a Statista Account for unlimited access. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). That's the power of branded content in action! In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. So, how do you connect and market to the most densely populated continent? When choosing from the apps available, you must consider the audience for your brand. Weve scoured the web and compi https://t.co/0DyxFuJnYn. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. But, Clubhouse isn't the only game in town. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. This indicates that many Thai people use Facebook to gain new information and to shop for new products. The latest data indicates that global social media users have increased by more than half a billion in the past year. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. The ideal entry-level account for individual users. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. And, guess what? What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. 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